The best way to promote your martial arts school, really, is to seek to live the life of a martial arts master teacher. To do that you have to define your role –your mission.
Well, you don’t HAVE to, but then you don’t HAVE to be in shape, you don’t HAVE to plan classes, you don’t HAVE to do anything (but show up…and even then….).
In the Ultimate Black Belt Test, we use our own training to define what we have that’s of value.
Dec. 28th, 2009; The Ultimate Black Belt Test / Live Like a Champion Project; Tom Callos
The Live Like a Champion Project, with my friend, student, and now coach, BJ Penn, begins January 1, 2010 –that is, in just a few days. The concept behind the project is, of course, to live like a champion –and to do it for a solid year; as if we were getting ready for the Olympics or our own World Championships or, as this is a version of The Ultimate Black Belt Test, for our own black belt rank-test. Read more…
The New Way Network is a martial arts association made up of school owners and instructors of all different martial arts styles, systems, and methods. Its approach and philosophical platform was/is designed by Tom Callos, who is a veteran martial arts teacher and a longtime consultant to “the martial arts industry.”
Callos, who often refers to The New Way as “The Green Party of the martial arts world,” encourages martial arts school owners and teachers to embrace and teach concepts such as environmental self-defense, anger management, experiential leadership training, diabetes prevention, voluntary simplicity, community activism, and non-violent conflict resolution. Read more…
Martial Arts Management Service: The New Way Network Grows Up and Out
Hilo, HI – In order to provide better service to its members, The New Way Network and The Martial Arts Marketing Network (MAMN) are expanding into two separate entities. The New Way Network will focus specifically on all aspects of martial arts school management, promotion, advertising, and curriculum development. MAMN will narrow its focus to promotional website development and search engine optimization (SEO) for martial arts schools. Read more…
This is an article about Search Engine Optimization (SEO), but if you are in charge of the marketing and/or website of a martial arts school –and your goal is to USE your marketing and/or website to bring the school business, it’s about YOUR martial arts school.
The piece comes from Internet marketing and blogger guy Adam Kalsey of Fair Oaks, CA.
My school is a lot like your school, as we do some of the same kinds of work (teacher/students, goals/progress). My school, however, doesn’t cater to beginners (although I’m glad yours does). My school serves men and women who have dedicated their lives to teaching others the martial arts.
“The martial arts.”
What are they?
This question decides my curriculum, doesn’t it? If I’m going to teach instructors how to teach the martial arts more effectively, then you would want to know how I define the term, yes?
To know my school’s focus you need only do two things: Read more…
The New Way Network is a martial arts association made up of school owners and instructors of all different martial arts styles, systems, and methods. Its approach and philosophical platform was/is designed by Tom Callos, who is a veteran martial arts teacher and a longtime consultant to “the martial arts industry.”
This is an article about Search Engine Optimization (SEO), but if you are in charge of the marketing and/or website of a martial arts school –and your goal is to USE your marketing and/or website to bring the school business, it’s about YOUR martial arts school.